Roger’s Larger-Than-Life Rebrand for Nickelodeon

Branding and design agency Roger has joined forces with Nickelodeon for its global rebrand – the network’s first in over a decade and a half. Celebrating the inner child in us all, Nickelodeon's vibrant new look underscores the essence of the iconic kids' network, where irreverent humor, a love for messiness, and childhood's most glorious moments come together. Spanning on-air, digital, and social, the linchpin of this transformative brand identity is the revamped "Splat" logo, which took the spotlight at the 2023 Nickelodeon Kids' Choice Awards.

Featured in It’s Nice That.