100 Years of The New Yorker

ROOF Studio partnered with Le Truc and The Condé Nast Creative Marketing Team to create a :90 animated film celebrating the 100th anniversary of The New Yorker through a series of 700 iconic covers. ROOF embarked on the film with more than 5,000 New Yorker covers to sort through, adopting a more experimental approach to narrative flow and experimenting with composition, positioning, scale, and transitional devices.

Says ROOF Co-Founder/Director Guto Terni: “Working with The New Yorker’s iconic and history-defining covers, to access, reframe, and reorchestrate them, was a powerful experience. These images had once spoken for a single week, and now we were curating them into something larger, weaving them into a broader story that spanned time.”

ROOF shares more about its creative process in Communication Arts.