Be Seen by the Best Eyes in ADC Annual Awards 2025 Campaign

Eyeball in a bowl of noodles, anyone? ROOF Studio created a series of nine animated vignettes as part of a bespoke campaign for the ADC Annual Awards – the world’s longest-running awards program for creative excellence. 

Produced in collaboration with MullenLowe Design Studio, the vignettes feature CG-animated eyeballs in unexpected situations, from a cuckoo cube to a gumball machine, daring creatives to make work that deserves to be seen by the best eyes in the business.

See more in Motionographer.

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