Dell Blue Creates Visceral Spot For Alienware
Dell Blue, the internal creative agency for Dell, recently created a :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid.
https://lbbonline.com/news/tony-kaye-teams-up-with-pro-gamers-in-slick-alienware-campaign/#.Xam5-L-5ANU.linkedin
AD AGENCY: Dell Blue/Austin, TX
EXECUTIVE CREATIVE DIRECTOR: Seth Perisho
ASSOCIATE CREATIVE DIRECTOR: Casey Anderson
COPYWRITER: Zach Stevens
ART DIRECTOR: Lily Kowalski
SR. DIRECTOR CAMPAIGNS AND AGENCY OPERATION: Heather Coleman
HEAD OF PRODUCTION: Brent Holt
SENIOR PRODUCER: Megan Murray
SENIOR PROJECT MANAGER/ACCOUNT LEAD: Shruti Desai
VP GLOBAL MARKETING CONSUMER: Alejandro Madrid
DIRECTOR OF GLOBAL CREATIVE: Kristi Armstrong
CREATIVE LEAD: Lisa Meyers
PRODUCTION COMPANY: Tony Kaye Pictures/Los Angeles, CA
DIRECTOR/DP: Tony Kaye
EXECUTIVE PRODUCERS: Matt Zion-Basile
PRODUCER: Mark Conley
WHERE SHOT: Culver City, CA
EDITORIAL COMPANY: Dell Blue Editorial/Austin, TX
SENIOR EDITOR: Jason Uson
VFX & POST PRODUCTION COMPANY: Office of Development & Design/New York, NY
EXECUTIVE CREATIVE DIRECTOR: Gary Breslin
EXECUTIVE PRODUCERS: Matthew Turke & Tim Case
PRODUCERS: Wendy Gardner & Stephanie Katritos-Sautai
ANIMATORS: Terry Lush, Fede Saenz & Brian Sensebe
VFX LEAD: Joe Laffey
COLOUR CORRECTION
COLOUR CORRECTION: Nice Shoes/New York, NY
COLOURIST: Sal Malfitano
FLAME ARTISTS: Peter Charles & Jacob Robinson
MUSIC PRODUCTION COMPANY: Shindig/Los Angeles, CA
CREATIVE DIRECTOR: Scott Glenn
EXECUTIVE PRODUCER: Debbi Landon
COMPOSER: Austin Shupe
SOUND DESIGNER/MIXER: Dan Hart
HEAD OF PRODUCTION: Caroline O’Sullivan
In addition, it captures the most critical insights from a competitive PC gaming and esports perspective while beautifully communicating the entire Alienware setup (PC, monitor, keyboard, mouse, and headset). Directed by Tony Kaye, the spot is airing on broadcast, online, and social.
Find out more about the campaign in AdForum, LBB, and Shoot Magazine!