Deutsch Launches Animated PSAs For "me too" Movement

Title: Me Too Anniversary - Terry Crews Designed & Produced by: We Are Royale Executive Producer: Rhys Demery Head of Production: Eric Zapakin Senior Art Director: Juliet Park Art Director: Heather-Lynn Aquino Designer: Juliet Park, Heather-Lynn Aquino, Matty Deans Animator: Matty Deans, Zak Tietjen, Hyungsoon Joo Deutsch / Me Too Agency Producer: Jesse Ferguson Agency Executive Creative Director: Jorge Calleja Music Company Composer: Duotone Audio Group Executive Creative Director, Partner: Brien Holman Executive Director Brand Partnerships, Partner Jayson Whitmore Managing Director, Partner: Jen Lucero

"Terry" PSA animated by We Are Royale

The "me too" Movement, founded by Tarana Burke in 2006, has teamed up with Deutsch and a number of supporting agencies and production companies, including Steelhead, Hornet, Elastic, Psyop, and We Are Royale, to put the focus back on the survivors of sexual assault by offering them a platform to tell their stories. The spots feature powerful testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.

To view the PSAs:

Terry Crews - https://youtu.be/cJ_SO6oxY_8

Emily Waters - https://youtu.be/-VXkZ5SbvSI

Daniela Contreras - https://youtu.be/wVleSaP2zqg

Anonymous - https://youtu.be/jHbHQeaIlB0

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