Durable Goods director Christina Xing is unwavering in her pursuit to capture stories that are honest, relatable, and compassionate. She masterfully achieved this in a spot for Quit Partner, an inclusive and free statewide resource to help Minnesotans quit tobacco use. Xing used hand-held closeup shots of three diverse individuals – each on their own unique emotional journey to quit smoking, vaping, or chewing – to emphasize the loneliness of quitting tobacco.