Roger Redesigns Global Brand Identity for Discovery

Television network Discovery recently came to branding and design agency Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a fresh new identity that would cross platforms, languages, and continents, reaching over 220 countries around the world.

Created at Roger.tv Bonjour, Nǐ hǎo, Hej, Hi, Hallo! Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a fresh new identity that would cross platforms, languages, and continents, reaching over 220 countries around the world. Network: Discovery Group EVP, Marketing - Lara Richardson SVP, Marketing Strategy and Ops - Josh Kovolenko VP Creative, Marketing - Jason Turner VP Marketing Strategy - Megan DeSouza VP, Branded Entertainment - Michael Eisenbaum Senior Director, Production - Marketing - Daniel Oleksiuk Agency/Production: Roger Executive Creative Director - Terence Lee Executive Producer - Josh Libitsky Head of Production - Liz Catullo Creative Director- Braden Wheeler Senior Producer - Anne Pendola Associate Creative Director - Dave Abel Art Director - Micah Hahn Lead Animator - Shawn Lee Design/Animation - Sam Surtandi, Siwan Seok

To view the case study & sizzle reel: http://roger.tv/branding/discovery-2019-rebrand/

Creative Director Braden Wheeler breaks down the creative process and vision behind the rebrand for Promax's Daily Brief. You can also read the review in Brand New, and see the stories in LBB and Branding Source!