Trollbäck+Company Creates 2017 AICP Show Opening Titles

Trollbäck+Company recently created the 2017 AICP Show Opening Titles, which debuted on June 7th at The Museum of Modern Art (MoMA) in New York City. The animated piece unveiled the new AICP logo -- its first in 45 years -- which was designed by Brian Collins.

Our titles for the 2017 AICP Awards celebrates the organization’s first rebrand in 45 years. A world of abstractions tells a visual story about the creative process of building a brand identity, culminating in the new brand mark designed by Collins. We created motion content for screens throughout the MoMA, and the new work joins our previous projects for AICP in the museum’s Department of Film archives. http://trollback.com/projects/aicp/

Led by Trollbäck+Company Creative Director Brian Bowman, the sequence takes the audience on a journey through a 3D world in which geometric shapes - cylinders, pyramids and triangles -- form the new logo.

Bowman also moderated "The Technology of Experience" panel.Bringing together a long tradition of AICP involvement and the promotion of sustainability and social engagement, Jakob Trollbäck, Founder of Trollbäck+Company, also sat on the AICP's recent "Marketing for Change" panel, which brought together a cross-section of leaders who partner with brands to find and amplify that voice.

Check out the coverage on Dexigner, Communication Arts, and Adweek's Agency Spy.