Trollbäck+Company Rebrands "NFL GameDay" With An Eye Toward Social & Mobile Audiences

Brief A 360° brand refresh for the NFL Network’s flagship franchise that prioritizes digital and grows their passionate fan base. Challenge Develop a flexible design system that unifies the brand across platforms, leverages their unique access to the game, and appeals to young, diverse audiences. Result Authentic content-first strategy and proprietary design elements position the brand as the premiere destination for football fans on the country’s 2nd most popular sports network. www.trollback.com/projects/nfl-network

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship "NFL GameDay" franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially as younger audiences increasingly turn to over-the-top and social for live sports.The job extended to the larger visual identity of NFL Network with an updated on-air graphics system featuring a custom-designed typeface.See the stories in The Drum, Brand New, and Newscast Studio.