“Breaking Bias” Launches to Combat AI Bias in Stock Photography

Asian Snowboarders: photo by Stan Evans

A group of creative agencies has joined forces with pocstock, a global diversity content company, to launch “Breaking Bias,” a unified effort to combat Generative AI's perpetuation of harmful stereotypes and attract agencies to host photo shoots and unleash culturally accurate images into the ecosystem. 

Creative agency INNOCEAN USA has been a marquee player in helping to lead the effort with Union, We are Royale, Dipping Sauce, APM, The Sideway Life, FCB Global, and David&Goliath contributing their time and talent to the project.

Read more on this important initiative in Ad Age.