Extraordinary Awaits in Transportive IMAX Campaign

Creative studio Covert captured the true meaning of escapism in a new global brand campaign for IMAX. The team created two hyperreal CG-animated brand anthems for “Extraordinary Awaits,” which celebrates how IMAX’s immersive screens transport audiences into cinematic worlds.

Find out how Covert brought the awe-inspiring magic of IMAX to life in Roastbrief.