Oishii Launches Futuristic 'Create What’s Next' Film for PromaxBDA: The Conference 2016

PromaxBDA, an international association for entertainment marketing, promotion and design professionals, once again reached out to creative solutions company Oishii Creative to develop a branding package for the organization's 2016 Conference.

For this year’s PromaxBDA Conference, Oishii was tasked with developing a cross-platform campaign to promote the Conference 2016. Our challenge was how to celebrate 60 years of the international organization without falling into nostalgia for the Conference branding. Our fully-CG open focuses on the creative journey, embracing new modes of communication and technology while giving a nod to the more traditional arts. Harmonix Sound Creators provided the music and sound design for the open, enhancing the experience.

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