Trollbäck + Company Dispatches Electrifying AICP Next Awards Opener

Trollbäck + Company created the 2016 Next Awards Show open, which debuted last Tuesday at The Tishman Auditorium at The New School. The animated opener took audiences on an electrifying journey through a graphically and sonically stylised 3D world.

“Send + Receive” is a meditation on communication and emotional connectivity in a digital space. The cinematic experience maximized content for the brand new, ultra-wide movie screen and sound system at the New School’s Tishman Auditorium. As much an audio experience as a visual one, “Send + Receive” is a meditation on communication and emotional connectivity in a digital space. It combines a stylized 3D world with synthetic and analog sounds produced by our sound partners at Antfood. The audio progresses from static to melody as a network of electric pulses resolve themselves into the AICP logo lockup. www.trollback.com/projects/aicp

The AICP Next Awards is one of the tentpole events of AICP Week; each year’s honoured work becomes a part of the archives of the Department of Film at The Museum of Modern Art.See the open and read more at IdN, Little Black Book, Dexigner, CG News and Communication Arts.