Pickles Are A 'Big Dill' in New Sonic Campaign

Covert brought a dill-ightful punch to a new Sonic campaign via Mother LA, promoting a limited-time collaboration with Grillo’s Pickles and unveiling the SONIC x Grillo’s Pickles Big Dill Meal. Covert created a CG-animated Sam-Sam the Pickle Man — Grillo’s mascot — along with a pickle dog, a pickle phone, and hundreds more pickles falling from the sky in what can only be described as a pickle-ocalypse.

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