We Are Royale’s Brien Holman Talks Fandom First With GEMA Spotlight

We Are Royale Manifesto (2025)

"Gaming brands ignore existing fans at their own peril," says Brien Holman, Co-Founder and Chief Creative Officer at the Los Angeles and Seattle-based agency We Are Royale (WAR). Holman joined Spotlight to discuss what he’s learned about the value of always keeping fans in mind—no matter the campaign’s goal—drawing from years of experience working on campaigns for video games like Fortnite, Final Fantasy, and Overwatch.

Full article at Spotlight.

Previous
Previous

Pickles Are A 'Big Dill' in New Sonic Campaign

Next
Next

Covert Brings ‘Boss’ VFX To New Lenovo Legion