Roger's Teaser Campaign for FX’s "Chozen"

Mixed-media production studio Roger recently lent its animation and comedic chops to a launch teaser campaign for Chozen, the new animated series on FX, which premiered on January 13th. Bobby Moynihan, an SNL cast member, voices the title character, a gay white rapper who’s fresh out of prison and trying to reclaim his rightful position as the world’s best rap artist.To view the campaign: http://roger.tv/work/fx-chozen/On Vimeo: http://vimeo.com/84176176The concept of the campaign was to highlight the star talent behind Chozen and to give audiences a glimpse of the cartoon's look and feel by employing the same aesthetics, animation style and personality seen in the actual show. FX tasked Roger with the role of enhancing the story of Chozen through the use of visual gags and animated transitions within the live-action promos. In addition, Roger provided on-set VFX supervision during the shoot in NYC.As Roger ECD Terry Lee explains: “The actors were given direction on what they were pantomiming, such as Bobby [Moynihan] firing off invisible guns in the air and Method Man making it rain with an invisible stack of bills. From there, we had fun figuring out how the guns looked and how the money flew everywhere. On top of illustrating their actions, we threw in a few extra things like angel wings and lasers because you can never have enough. We used some of the Flash assets provided by the client, but we also created a library of our own artwork to throw into the mix.”Check out the coverage on AWN and Creative Cow.