Trollbäck+Company Creates Animated Film for MGM Resorts' "Universal Love" Album

Love is universal. Shouldn’t love songs be too? This spring, MGM Resorts in Las Vegas came up with the idea to re-create an album of classic wedding songs with LGBT couples in mind. Six iconic artists came together to turn that dream into a reality, swapping out he’s for she’s and guys for girls in a six-song EP of boldly romantic tracks. Our task was to create a short, animated film introducing the campaign, its aesthetic, and its culture-defining purpose. trollback.com/projects/universal-love/

"Universal Love," six new love songs by Bob Dylan, St. Vincent, Kesha and others, push past pop’s typical gender conventions and reimagine classic wedding songs for the LGBTQ community. Created in partnership with McCann for MGM Resorts, Trollbäck+Company created this animated film for the album: https://trollback.com/projects/mgm-resorts/The campaign received attention in The NY Times,Rolling Stone, and Ad Age, among many others.