We Are Royale Architects Microsite for Zillow for Warcraft Campaign

Written By Priya PR, Inc.

We Are Royale (WAR) created the microsite for Zillow for Warcraft, a cross-promotional campaign for Zillow® and Blizzard Entertainment®. Conceived by agency 72andSunny and Zillow’s in-house creative team, StudioZ, the Zillow-inspired microsite celebrates the debut of Player Housing in World of Warcraft®, welcoming players to browse a curated collection of in-game homes from Azeroth™. 

A robust exercise in worldbuilding, We Are Royale created the microsite by blending character-driven storytelling with in-game assets. The campaign notably introduces Bek’tar Donhammar and Hazyl Fizzlehorn, a pair of fictional real estate agents who conduct the Player Home tours. WAR developed each character with its own unique backstory and persona, complete with agent bios and reviews.

Read more about the campaign in Marketing Dive.

Priya PR, Inc. http://www.priyapr.com
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