Protecting Craft and Crew in an Industry That Demands More for Less

Photo by Lila Gray

In today’s digital-first landscape, the demand for content has surged—more assets, more formats, more platforms, and faster delivery—while budgets continue to tighten. Expectations for creative quality remain high, even as the resources to deliver it shrink. The industry is being pushed to rethink how production works without sacrificing the craft that gives ideas their impact.

Dalia Burde, Founder and Executive Producer of Avocados and Coconuts, offers a candid perspective on finding that balance. Sustainable production isn’t about doing more with fewer people—it’s about investing where it matters, building flexible teams, and creating responsibly for the long term. As production models evolve, success lies in protecting both the story and the people behind it, ensuring content creation remains viable, effective, and creatively strong.

Read her in-depth take in shots.