As brands chase authenticity, LBB’s Olivia Atkins sat down with directors bringing documentary sensibilities to commercial storytelling. Where The Buffalo Roam’s Jamal Ademola joined the roundtable, sharing insights into why real people, patience, and unscripted moments could become even more valuable in an increasingly digital — and artificial — media landscape.
Why Brands Are Turning to Filmmakers with a Documentary Instinct
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Behind the Title: We Are Royale Head of Production Kelley McDermott
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